Building a Photo Story Book and Why It Should be Uber Personal
I enjoy telling stories and working with brands who want to genuinely connect with their audience. Everywhere we look there's an ad, which makes it more important now than ever to build relationships with customers. I believe companies who share my ideology will have more long term success.
From a photo shoot with IRFE (Paris) at the Gramercy Hotel, NYC. (©Carlos Detres 2015)
As a photographer and a diehard fan of photography, I like to create photos that are personal. I believe that this can be done in the advertising arena. Being removed from New York City (since last year), I have more freedom to execute ideas and experiment with concepts that can be valuable to my clients.
From a shoot with Westerly Vintage, New Orleans. (©Carlos Detres 2015)
My goal, like those of my clients, is to build a relationship with my audience and to share who I am as a person and an artist. A photo shoot I did with PROHAIRKIT.com back in January of this year, was built from a concept I developed with the company's president, ALEJANDRO JIMENEZ. We made a personal, impactful project that communicated the brand's philosophy of providing quality hair tools to stylists that share a bond with the Alejandro.
A photo from a look book I shot for PROHAIRKIT.com, Weaverville, NC. (©Carlos Detres 2015)
A successful portrait of a brand isn't only of people. There are other subjects indicative of a brand's image and philosophy that are included such as a photograph of an antique car or the tools used to create a product or even a color scheme that inspired the interior design of an establishment.
Antique car in St. Bernard Parish, LA. (©Carlos Detres 2015)
A lookbook is the same as a personal project, to me. I care about the brand's goals and image. It can be personal and engaging. While this deal that we're building will likely become available at the end of the summer, please feel free to include your information below so that you can be updated. It will be a fair offer -- one that many small businesses will be able to afford.